Classic climate action messaging has relied on alarm, guilt, accusation, shaming. It rarely works. We propose a highly-successful approach we’ve used in a different arena: the UCEFUL model.
What Can We Do Today?—Plant a Tree Without Lifting a Shovel
We don’t need to change a thing, except our search engine, to start winning the climate game by just doing what we do every day anyway.
What the Moon Saw
In this lyrical excerpt from Hans Christian Andersen’s fairy tale “What the Moon Saw,” we meet a cast of characters who each view the forest and the trees from their own personal vantage points.
Three Sisters, One Dearly-Loved Aunt
When “the three sisters” disappeared outside a Pittsburgh window, it was the end of an era in more ways than one. Who could have known how much it would mirror a niece’s sorrow and love.
What Can We Do Today?—Get Off a Catalog List
Often, we get catalogs we never signed up to receive. Or, we get catalogs we used to want and don’t want now. It’s simple to get off their lists—and doing so addresses several climate change game changers.
Stirring Wonder: “Sirens” Video
Here at Poetic Earth Month, we seek to stir wonder in the heart, to inspire earth care. See if this “Sirens” video doesn’t stir wonder in you.
Perspectives: What the Tree Sees
“Engaging your senses with something can alter everything you thought you understood,” says photographer and artist Kelle Sauer.
Where the Wild Things Are
A walk to a small secret place becomes a chance to climb—literally and metaphorically.
When Love Planted a Thousand Trees
Forget about typical gifts. This couple did something amazing.
When I Was a Child I Lived in the Woods
What happens when one woman decides to sit with the squirrels, in a year-long experiment posed by Merkel’s book on simplicity? It all starts in the woods.
It’s Not About What You Can’t Do—It’s About Love
One woman, millions of trees planted. How did Wangari Maathai do it? She inspired others.
The Happening
A tender coming-of-age story about a beloved tree and its disappearance. A reminder that every child has worlds we don’t know about.
