Everyone knows how discussions about climate can frequently degenerate. Here are tips on how to successfully talk about climate breakdown.
Climate breakdown is the most recent term for global warming (the temperature of the earth rising) and climate change (climate’s unprecedented change).
Scientists: Jorge Ramos; Felipe Briceño Jacques | Artist: Malou Zuidema “The Lynchpin program explores ways to introduce ocean science to the community through the arts. It works in solidarity with reputable science, engages public attention in quirky new ways, and creates narratives that draw people in and prompt them to explore further.” want more videos?
In this intriguing opening to his book, Per Espen Stoknes reveals that climate science messaging needs a new story—one that seeks not to argue but to awe.
Classic climate action messaging has relied on alarm, guilt, accusation, shaming. It rarely works. We propose a highly-successful approach we’ve used in a different arena: the UCEFUL model.